Brand and WEbsite Design for Renovations Contractor
A Rebrand That Finally Put Words to What They’ve Been Building All Along
Summary
Tankersley Build Co. is a luxury home renovations contractor founded on professionalism, accountability, and delivering peace of mind through a well-managed building experience. While their reputation reflected these values, their brand and website needed to communicate them just as clearly. We partnered with their team to align who they are with what was represented to the world through strategic messaging, brand, and web strategy. This approach has helped them set expectations early, attract aligned clients, and support long-term growth. The result is a digital presence that is propelling them into the next chapter of their business.
Same Values. Same People. Clearer Purpose.
Description
A strategic website, brand design, and messaging system created to position Tankersley Build Co. as a premium, process-driven remodeling company in Sacramento, CA.
The Challenge
Despite delivering elevated, well-executed homes, Tankersley Build Co’s brand and website didn’t fully reflect the work they wanted to attract. The branding took a more commercial angle and the website’s user experience was disconnected from the ease in which they manage projects for their clients. Without clear messaging around their unique process and values, there was a risk of attracting misaligned clients who didn’t appreciate the importance of experience, organization, and follow-through. They needed a website that would act as a filter, not just a brochure.
The Strategic Approach
Clarified brand positioning around professionalism, trust, and peace of mind
Positioned brand and website to attract high-end residential projects (leaning away from commercial work)
Developed Storybrand-aligned messaging to set expectations before the first conversation
Designed a refined, intentional visual experience that reflects craftsmanship and care
Structured the site to guide visitors through the process, portfolio, and next steps with clarity
Built a scalable foundation for future traffic growth, lead tracking, and performance measurement
The Results
Strong early momentum from the new site. In the words of our client — “We’ve been getting so many calls, texts, and emails it’s crazy!”
The brand and website positioning are pulling in more of the right clientele and filtering out poor-fit leads.
A polished platform employees and trade partners feel proud to share and show off.
The site now works as a “silent salesman,” building trust and clarity before prospects ever reach out.
A refreshed brand foundation designed to support the business for the next 10+ years.
Colleagues are calling it best-in-class, praising the rebrand, standout storytelling, and overall execution.
In Their Words
"Before working with Katlyn Slocum Design, I felt our website had good content, but it lacked focus and sophistication—and honestly, it reflected who we were five years ago, not the company we’d grown into. While I had concerns that a remote team could truly capture our vision and voice, Katlyn made the entire process seamless. Now, our new website and brand are positioned to attract more of the clientele we want (and less of what we don’t), while giving our employees and trade partners something they’re proud to share. I’m excited to leverage this elevated brand to pursue more complex, significant project opportunities going forward."
— Steve Tankersley, Owner
Final Thoughts
As Your Business Evolves, So Should Your Brand
This project reinforced the importance of clarity in luxury construction brands. A well-designed website should do more than look impressive—it should communicate standards, protect the builder’s time, and attract clients who value a professional process. When strategy leads the design, the website becomes a long-term business asset rather than a short-term marketing expense.