Surrounded by craftsmen, I Found My Own Path to Building…
Signed,
(1)
I Grew Up Immersed In The World Of Family-Owned Construction Businesses,
observing the craftsmanship, dedication, and pride that went into every project. But I also noticed a clear challenge: these talented builders struggled to market themselves effectively online.
When I later started my web design business, something instantly clicked. Working with builders and tradespeople felt like reconnecting with my roots—a natural extension of my upbringing. I understood their language, their priorities, and most importantly, their unique business challenges.
Lost Creek Co.
What began as a practical venture soon evolved into a genuine passion for creating websites that not only showcase craftsmanship but actually help businesses reach their goals and deliver real results.
My career took an unexpected turn when I started sharing my ideas with people in the construction industry. A well-known luxury home builder noticed something different about my approach. Unlike other designers, I actually understood the construction business and treated websites as tools to grow a business, not just pretty online portfolios. He saw the value in this immediately.
After transforming his online presence with a strategy-driven redesign, word traveled quickly through the close-knit community of luxury builders. What had once been a general design practice naturally evolved into a specialized studio dedicated exclusively to custom home builders nationwide.
For three years now, I’ve worked solely with builders like you, developing an intimate understanding of your industry’s distinctive dynamics. While my business education provided a solid foundation, it’s this focused, hands-on experience that truly differentiates my approach.
My Why
“Working with builders and tradespeople felt like reconnecting with my roots — a natural extension of my upbringing.”
My Philosphy:
Results Over Aesthetics
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Strategy First, Design Second
Your website should be your most effective salesperson—working 24/7 to attract and qualify leads while you focus on what you do best: building exceptional homes.
Pretty websites are everywhere. Beautiful websites that actually drive business growth are rare. I believe that luxury home builders deserve more than just an attractive online portfolio. You deserve a strategic asset that converts visitors into qualified leads for your ideal projects.
Lindross remodeling
That’s why every decision I make is filtered through one question…
“Will this help my client get more of their ideal projects?”
If the answer is no, no matter how visually stunning the element might be, it doesn’t make the cut.
Every project begins with understanding your specific business goals, ideal clients, and growth targets before a single design element is created. This strategy-first approach ensures your website isn’t just visually impressive—it’s a powerful business tool aligned with your revenue goals.
When aesthetics serve function rather than the other way around, the result is a website that doesn’t just look good—it performs exceptionally well.
(I Am)
More Than a Designer
Music Runs in My Blood
I played violin for 12 years and love singing. I even auditioned for The Voice at 17!
Adventure Seeker
I’ve been married in Mexico, explored Costa Rica, and lived across the U.S. in Minnesota, Washington, Michigan, and Ohio.
Gamer Family
My husband and I bond over PC games with friends and introduce our boys to Nintendo Switch adventures.
Proud #BoyMom
As the oldest of 3 girls growing up, I had no idea what to expect with boys…now I’m embracing life with 3 energetic sons!
Accidental Entrepreneur
I never imagined owning a business, yet here I am running a thriving company that grows year after year — and loving every minute.
Can Be Bribed With:
A fresh margarita and chips with salsa will lure me out of the house any day of the week!
