Custom Website for Custom Pool Builder
Transforming KrisCo Pools' Digital Presence with a 5X Increase in Conversion Rates
Summary
KrisCo Pools & Spas came to me because their digital presence failed to showcase their 40+ years of luxury pool design excellence. Though established as industry leaders since 1982, their website wasn't converting their substantial traffic into quality leads — struggling with rates under 2%. When brothers Alex and Vitaliy took over leadership in 2019, they recognized the need to invest in a website that would properly reflect their premium craftsmanship and Pacific Northwest legacy.
Description
A stunning transformation of Krisco Pools’ website built confidence and produced mind-blowing results to take their luxury pool building business to the next level.
The Challenge
Despite being an early leader in the swimming pool design and construction business in Seattle — new leadership at Kriso was left feeling like their existing website did not represent the quality of work they did, nor represent them as the aquatics stape in the Pacific Northwest that they are.
The Strategic Approach
With a history of excellence, stunning work, and a clear vision for their marketing moving forward, we put together a plan of action to help them reach their unique goals. These goals included:
Appeal to and attract high-end residential pool clients
Establish authority with architects and builders for partnership and referral opportunities
Build brand awareness and identity as a leader in the Seattle luxury pool industry
Build and nurture their email list
Provide useful resources to pool owners and prospective clients
Increase website conversion rates to 3-5% (current conversion rate is averaging around 1.8%)
The Results
In just 6 weeks, the transformation delivered remarkable outcomes:
We tripled the initial goal we set for website conversion rates — from 3-5% to 14.8%!
Rebranded to establish a luxurious online presence
Crafted compelling written content that connects with their luxury clientele and giving them a vision of what it would be like to work with Krisco
Built a portfolio of their featured projects to showcase their work, both in custom home building and whole home remodels
Created a custom map showing the locations of their pool builds throughout Washington state
Created a modern, user-friendly, and strategic website design that has dramatically increased their conversion rates
In Their Words
"Choosing Katlyn to redesign our site was easy. We wanted someone with a specific connection to the construction industry, not just a random person online. Since launching, we've gained confidence knowing our online presence truly reflects our brand. While the website was an investment, it's more valuable than any other marketing tool we have—far more reaching than simply putting our logo on a new truck. And the results speak for themselves."
— Alex Udodik, Owner, Krisco Pools
Final Thoughts
Elevating Your Brand Not Only Leads To More Confidence —
But To Better Results
Investing in your brand’s digital presence creates a powerful filter that attracts premium clients who value quality, as proven by KrisCo Pools' dramatic leap from under 2% to over 10% conversion rates.