A Finer Touch Construction
Custom Website | Website Strategy | Lead Generating PDF Design
AFT Construction redesigned their website to attract higher-priced projects and dream clients through strategic web design and marketing messaging.
THE COMPANY
A Finer Touch Construction is a luxury custom home building company in Scottsdale, AZ founded by Brad Leavitt.
Since starting the business 10 years ago, AFT Construction has grown rapidly. They’ve been awarded The Phoenix Titan 100 award, made the Inc 5000 list of the fastest growing and most successful companies in America, and are a National Ambassador for many of the top brands in the industry.
They were able to grow their business through amazing marketing, social media, partnerships, and referrals that came through the stunning client experience and exceptional homes they built.
Although their company was growing, their website hadn’t been touched in 10 years and no longer represented their brand the way they wanted…
How it all started…
I met Brad when I was featured on his podcast — the Brad Leavitt Podcast — and chatted about the importance of web design to the growth of your company. We discussed everything from what platform to use and optimizing your website to content marketing and conversion tracking.
After we finished recording the podcast, Brad was surprised to find that he was in alignment with everything I had talked about and set up a consultation call with me.
Brad had a clear vision of what he wanted from the get-go — showing potential clients the brands, products, and technology he uses to better his building process and provide an unrivaled client experience.
Not only were we going to refresh his decade-old website, but we were also going to get clarity on his marketing messaging to attract and sell to his ideal clients.
“Before working with Katlyn, we had no idea where to start or who to hire to refresh our 10-year old website. We just didn’t trust anyone.
Katlyn exceeded all of our expectations. Our new website is stunning, easy to maneuver, and captures our brand exactly. We have received so many compliments on the new site and are looking forward to attracting our ideal clients that meet our process and budget.
If you’re on the fence about web design, hire Katlyn right away. Her creativity and process is second to none. The customer experience was phenomenal and communication on point. We are so happy!”
— Brad Leavitt, President
Our website strategy included…
Attracting luxury residential clients through high-end imagery and clear messaging
Establishing AFT Construction as an industry-leader
Build an email list through a free downloadable guide/resource
Provide resources to construction industry professionals through the blog and podcast
Creating a high-end website that reflects the uniqueness of the brand and relationship-centric services
Build a website structure that is easy to navigate and keeps people on the website longer
Save time and energy by prequalifying leads that come through the website
THE RESULTS
In just 8 weeks, we were able to…
Build credibility and trust in his local market (and beyond)
Migrate his massive website + all blog posts from Wordpress to Squarespace for an easier-to-use website editing platform
Clarify his brand messaging to attract and engage his primary audience of high-end residential clients
Create a custom lead-generating PDF to build his email list and provide value to prospects
Rebrand his podcast for entrepreneurs more than just building professionals
Build a portfolio of their featured projects to showcase their work, both in custom home building and commercial projects
Add useful resources for potential clients, including testimonials, a clear process page,
Create a timeless, user-friendly, and strategic website design that has increased their conversions and set them up as a top builder in their area
“If you’re on the fence about web design, hire Katlyn right away. Her creativity and process is second to none. The customer experience was phenomenal and communication on point. This has been the best investment I’ve made in my business. We are so happy!”
— Brad Leavitt, President
It’s time for your website to do more.
I love collaborating with growth-minded, badass contractors on building high-converting Squarespace websites that take your business to the next level. Fill out an application to get the process started — I can’t wait to hear from you!