Custom Website for Luxury Home Builder
How AFT Construction Landed a $20MM Project From Their High-End Website
Summary
Despite industry accolades and award-winning projects, Brad Leavitt’s AFT Construction faced a critical disconnect—their decade-old website failed to reflect their premium positioning in the luxury construction market. In just 8 weeks, we transformed their digital presence with strategic messaging, intuitive design, and lead-generation tools that attracted higher-value clients.
Description
A stunning transformation of Brad Leavitt’s AFT Construction website delivered strategic results that matched the caliber of his award-winning luxury homes in Scottsdale, AZ.
The Challenge
Despite AFT Construction’s impressive accolades, their decade-old website failed to reflect their premium positioning. The site wasn’t capturing leads properly or keeping users’ attention. The leads that did come from the site were not the projects they were looking for either…
The Strategic Approach
Following a podcast collaboration with Brad Leavitt, we developed a comprehensive website strategy focused on:
Captivating high-net-worth clients through sophisticated imagery and precise messaging
Cementing AFT Construction’s position as an industry leader
Building a valuable email database through premium downloadable resources
Creating an industry knowledge hub through blog and podcast content
Designing an intuitive user experience that increased session duration
Implementing subtle qualification elements to attract ideal clients
Crafting a digital experience that authentically represented their relationship-centered approach
The Results
Since working with us, their website transformation has delivered remarkable outcomes:
“Specifically, we were awarded a 20MM build because they knew that our site matched our brand and sales presentation…
…the biggest change is the fact that the leads we get now are vetted and verified.The current site attracts the exact clientele and projects we are seeking (unlike the old site.”
In Their Words
“Before working with Katlyn, we had no idea where to start or who to hire to refresh our 10-year old website. We just didn’t trust anyone. Katlyn exceeded all of our expectations. Our new website is stunning, easy to maneuver, and captures our brand exactly. We have received so many compliments on the new site and are looking forward to attracting our ideal clients that meet our process and budget.
If you’re on the fence about web design, hire Katlyn right away. Her creativity and process is second to none. The customer experience was phenomenal and communication on point. We are so happy!”
— Brad Leavitt, Founder, AFT Construction
Final Thoughts
This Transformation Illustrates How Strategic Digital Presence
Isn’t Merely Aesthetics
— it’s an essential business asset that drives quality leads and reinforces brand positioning in the luxury construction market.