Custom Website for Luxury Home Builder
Elevating AFT Construction’s Digital Presence to Match Their Luxury Brand
Summary
Despite industry accolades and award-winning projects, Brad Leavitt’s AFT Construction faced a critical disconnect—their decade-old website failed to reflect their premium positioning in the luxury construction market. In just 8 weeks, we transformed their digital presence with strategic messaging, intuitive design, and lead-generation tools that attracted higher-value clients.
Description
A stunning transformation of Brad Leavitt’s AFT Construction website delivered strategic results that matched the caliber of his award-winning luxury homes in Scottsdale, AZ.
The Challenge
Despite AFT Construction’s impressive accolades — Phoenix Titan 100 award, Inc 5000 recognition, and status as a National Ambassador for leading industry brands — their decade-old website failed to reflect their premium positioning. While the company thrived through exceptional client experiences and masterful marketing efforts, their digital presence lagged behind their real-world reputation.
The Strategic Approach
Following a podcast collaboration with Brad Leavitt, we developed a comprehensive website strategy focused on:
Captivating high-net-worth clients through sophisticated imagery and precise messaging
Cementing AFT Construction’s position as an industry leader
Building a valuable email database through premium downloadable resources
Creating an industry knowledge hub through blog and podcast content
Designing an intuitive user experience that increased session duration
Implementing subtle qualification elements to attract ideal clients
Crafting a digital experience that authentically represented their relationship-centered approach
The Results
In just 8 weeks, the transformation delivered remarkable outcomes:
Successfully migrated a content-rich website from WordPress to Squarespace, creating a more manageable platform without sacrificing sophistication
Refined brand messaging to specifically attract and engage high-end residential clients
Developed a custom lead-generating PDF that built their email list while providing immediate value to prospects
Expanded the podcast’s focus to appeal to entrepreneurs beyond the building industry, increasing reach and influence
Created a showcase portfolio highlighting both residential and commercial projects, demonstrating versatility and excellence
Implemented strategic elements like testimonials and a clear process page to build trust and pre-qualify leads
Designed a timeless, user-friendly interface that significantly increased conversions
In Their Words
“Before working with Katlyn, we had no idea where to start or who to hire to refresh our 10-year old website. We just didn’t trust anyone. Katlyn exceeded all of our expectations. Our new website is stunning, easy to maneuver, and captures our brand exactly. We have received so many compliments on the new site and are looking forward to attracting our ideal clients that meet our process and budget.
If you’re on the fence about web design, hire Katlyn right away. Her creativity and process is second to none. The customer experience was phenomenal and communication on point. We are so happy!”
— Brad Leavitt, Founder, AFT Construction
Final Thoughts
This Transformation Illustrates How Strategic Digital Presence
Isn’t Merely Aesthetics
— it’s an essential business asset that drives quality leads and reinforces brand positioning in the luxury construction market.