Custom Website for Design Build Firm
How a Strategic Website Redesign Attracted a $2 Million Dream Client Within 3 Months
Summary
Bellwether Design + Build, a luxury custom home builder in Hilton Head, SC, partnered with us to elevate their digital presence and attract higher-caliber clients. Through a comprehensive website redesign, we transformed their online identity to reflect the premium quality of their work, resulting in a significant traffic increase and high-value project inquiries within just three months of launch.
Description
Custom Squarespace website design and development for a luxury custom home builder seeking to attract higher-end clientele in the Lowcountry.
The Challenge
Bellwether was struggling to generate qualified leads through their website despite their reputation for exceptional custom home building. Their digital presence failed to reflect their premium craftsmanship and wasn't effectively differentiating them from competitors in the luxury home market, resulting in zero website-generated leads.
The Strategic Approach
Created sophisticated visual design and branding to appeal specifically to high-end clients with flexible budgets
Implemented conversion-focused elements throughout the site to capture and qualify leads
Developed lead magnets and email capture systems to build a nurturing pipeline
Optimized user experience to increase time spent on site and engagement
Streamlined backend processes to reduce administrative burden
Enhanced site architecture to improve search visibility and organic traffic
The Results
After just 3 months, we were able to:
See an increase in website traffic by 60%
Attract a $1-2 million dream waterfront remodel project directly through the website
Generate referrals from other agencies who were impressed by the site's quality
Created a professional image that resonated with high-value potential clients
Established systems for ongoing lead generation and nurturing
Differentiated Bellwether effectively from competitors in the luxury market
In Their Words
"The clear framework Katlyn put together provided essential boundaries for our work together. Whenever I asked questions, I received precise, strategic feedback on the best direction to take. I was looking for solid advice on achieving success, and that's exactly what I got. What I particularly valued was how she effectively pushed back when I needed to reassess my approach. This guidance was exactly what I needed to move forward confidently."
— Leah England, Principal, Bellwether Design + Build
Final Thoughts
This Project Demonstrates The Power Of Strategic Design In Attracting Ideal Clients
By creating a digital presence that authentically reflected Bellwether's commitment to quality craftsmanship and thoughtful design, we helped them connect with clients who valued their unique approach. The rapid acquisition of a multi-million dollar project validates that in the luxury home building market, a premium digital presence isn't just about aesthetics — it's an essential business investment that delivers measurable returns.