Semi-custom Website and Brand Redsign for Boutique Custom Builder
The Website That Transformed a Family Builder into a Boutique Brand Powerhouse
Summary
Five Daughters Construction, a boutique custom home builder in Blue Ash, OH founded by Ross and MaKenzie Dykstra, partnered with us to resolve critical website functionality issues and create a digital presence that matched their distinctive modern designs. Through a comprehensive brand redesign and website development, we created an elegant platform that not only fixed technical problems but elevated their unique family-centered building approach into a compelling brand story.
Description
Brand redesign and semi-custom Squarespace development for a media-featured, design-forward custom home builder seeking to stand out in a saturated market.
The Challenge
Despite gaining media attention and creating a stir with their unique modern designs, Five Daughters Construction was hampered by a dysfunctional website with broken contact forms and an underwhelming visual presence. The disconnection between their innovative building approach and their digital footprint was preventing potential clients from finding essential information and getting in touch, limiting their growth potential.
The Strategic Approach
Completely redesigned brand identity to align with their boutique, design-forward positioning
Created a functional, elegant website that eliminated technical glitches and user frustration
Developed an intuitive information architecture to guide potential clients through the home building process
Implemented reliable contact systems to ensure no leads were lost due to technical issues
Built a visual showcase that properly highlights their unique design aesthetic and media features
Created a digital hub that reinforces their family-centered business values while maintaining premium positioning
The Results
Restored critical lead generation functionality that had been completely broken
Created a professional platform that accurately reflects their upscale, boutique positioning
Developed a resource hub that answers client questions before initial consultation
Established foundation for both consumer and B2B relationship development
Aligned digital presence with their media features and industry recognition
Enhanced credibility and differentiation in a "cookie-cutter" saturated market
In Their Words
"Beyond a shadow of a doubt, working with Katlyn Slocum was the BEST decision we could have made when it came to redesigning our website and upgrading our brand identity. Our goal was to be 'WOWed' at the end of the process and she knocked it out of the park. Our lead generation that will come from our newly designed website is an incomparable gain for our business! Clients and potential clients are now able to access timely information, see our work in action and have a multitude of questions ANSWERED before they even make the call in. We anticipate this benefiting our business not only in potential clients but also B2B opportunities as well."
— Ross + Mak Dykstra, Owners, 5DC
Final Thoughts
This Project Shows How A Website Can Tranform From A Liability To A Powerful Business Asset
By creating a digital presence that authentically represents Five Daughters Construction's unique approach to building "outside the big box," we've helped position them to attract clients who value their distinctive modern designs and family-centered approach. The immediate positive response validates that in a saturated market, a functional, beautifully designed website isn't just nice to have—it's essential for boutique builders looking to differentiate themselves and capture the attention of discerning clients.