Custom Website for Custom Home Builder
50 Years in Business, First Online Lead in One Week
Summary
Walsh Brothers Builders, a third-generation family construction company serving Metro West Greater Boston since 1973, partnered with us at the beginning states of merging their family companies into one. Through a comprehensive rebrand and website development, we transformed a business that generated zero online leads into one that attracted its first qualified prospect within just one week of launch, positioning this legacy builder to compete effectively in today's digital marketplace.
Description
Complete rebrand and custom Squarespace development for a 50-year family building business seeking to generate qualified leads and showcase their generational craftsmanship.
The Challenge
Despite five decades of building excellence and hundreds of satisfied homeowners, Walsh Brothers Builders had no digital presence capable of generating leads or tracking potential clients. With no analytics, lead tracking, or professional online representation, they were invisible to prospects searching for custom builders online and struggling to differentiate themselves from larger, more corporate competitors in their market.
The Strategic Approach
Developed comprehensive brand identity that honors their 50-year legacy while appealing to modern clients
Created storytelling framework that highlights their unique third-generation, family-owned approach
Built lead generation systems with proper tracking and analytics capabilities
Showcased craftsmanship through detailed project galleries and process explanations
Emphasized personal connection and hands-on owner involvement throughout the site
Integrated local expertise and community roots into the brand narrative
Established professional digital foundation for ongoing marketing efforts
The Results
Thanks to our strategy-driven approach, they were able to generated their first ever organic lead from Google within one week of launch! Other wins included:
Creating a professional brand presence that commands respect in competitive market
Establishing analytics and tracking systems for measuring future growth
Building the foundation for achieving their goal of 2-3 qualified leads annually (but let’s be honest, they’ll be attracting a whole lot more than that!)
Enhancing credibility and differentiation from corporate competitors
Positioning the business to leverage both digital marketing and word-of-mouth referrals
Creating scalable platform for future business growth
In Their Words
"Working with Katlyn was worth every penny. And that comes from someone who has only had their website up for 7 days — we’re already seeing results. Her work combined with our SEO company will help us secure the larger builds we’re looking for in our area. I'm excited to show off our new branding and see where it takes us. We now have a super professional look."
— Alex Udodik, Owner, Krisco Pools
Final Thoughts
Established Businesses With Strong Reputations Can Still Benefit Dramatically From Strategic Digital Transformations
By creating a professional online presence that authentically represents Walsh Brothers Builders' generational expertise and personal approach, we've helped bridge the gap between their offline success and digital opportunity. The immediate lead generation validates that even in traditional industries like custom home building, a well-designed website isn't just about looking professional—it's about creating new pathways for growth that can sustain a business for the next generation.