Custom Website for Luxury Custom Home Builder
Crafting Confidence: The Website That Turned Industry Heads for Alderview
Summary
Alderview Construction, a luxury custom home builder in Denver, CO with over 25 years of industry experience, partnered with us to transform their digital presence. Through a comprehensive website redesign built on the StoryBrand framework, we created a client-focused platform that authentically represents their craftsmanship and values, resulting in immediate positive feedback from industry partners and potential clients.
Description
Custom Squarespace design and development with brand refinement for a premium custom home builder seeking to enhance their market position in the Denver area.
The Challenge
Alderview's existing website failed to reflect their exceptional craftsmanship and company values, functioning merely as a placeholder rather than a strategic business asset. With only two quality inquiries per month and no structured lead capture system, they were missing opportunities to connect with ideal clients and establish themselves as an industry leader.
The Strategic Approach
Implemented the StoryBrand framework to create a client-focused narrative that resonates with their target audience
Developed comprehensive brand identity with refined typography and color palette
Created custom lead generation forms to pre-qualify prospects and streamline the client onboarding process
Incorporated SEO best practices to increase organic visibility in the Denver market
Designed a downloadable PDF lead magnet to nurture relationships with prospects not yet ready to commit
Built a scalable platform that would support both current needs and future business growth
The Results
Immediate positive feedback from designers, architects, and potential clients
Enhanced brand perception that accurately reflects Alderview's premium positioning
Created a structured system for capturing and qualifying leads
Established foundation for increased organic traffic and lead generation
Developed tools for nurturing long-term relationships with potential clients
Transformed website from a passive placeholder to an active business development tool
In Their Words
"Before working with Katlyn Slocum Design, our website didn't truly reflect who we are as a company or accurately portray our brand. Since launching our website, we've already seen a difference in the feedback we've received from designers, architects, and clients. We can confidently say that the website now reflects our brand identity and is built to support both our current needs and future growth. If you are looking to elevate your brand and website presence, I would highly recommend working with Katlyn. It will be money well spent!"
— Tim Coughran, Owner, Alderview
Final Thoughts
A Thoughtfully Designed Website Builds Credibility And Opens Doors To New Opportunities
This project demonstrates the transformative power of strategic design for established businesses. By creating a digital presence that authentically represents Alderview's values and craftsmanship, we've helped position them as leaders in the luxury home building market. While the full impact on lead generation is still developing, the immediate positive industry response validates that a thoughtfully designed website is more than just a digital brochure — it's a crucial business asset that builds credibility and opens doors to new opportunities in the premium construction market.