Northern Craft Building
Semi-Custom Website Design
Northern Craft Building doubled their website traffic and significantly increased their website inquiries just one month after launching their new website!
THE COMPANY
Northern Craft Building is a luxury custom deck building company in Minneapolis, MN.
After starting his business during COVID, Tyler Joas was now on a fast growth trajectory and needed a website that was equal to the quality of the service we deliver.
They offered custom deck builds and remodels, as well as home additions and remodels, but were really looking to get into a higher-end market.
Tyler had a clear vision of where he wanted the company to go and knew that a strategic website would help him reach his business goals.
Our website strategy included…
Refreshing the brand and website to match the company’s luxury identity and attract higher-end clients
Implementing a custom lead form for quality vetting
Enhancing organic search engine optimization practices for better visibility online
Integrating ad tracking for insightful marketing campaigns
THE RESULTS
In just one month since launch, Northern Craft has experienced…
2x Website Traffic
“Our traffic last month (the first month since launching) was over 2x the average monthly traffic we had been getting the year prior.”
$100k Inquiry
“An inquiry for a $100k project came in through their web form just one day after launch!”
🡩 Leads
“We also have been getting more organic leads via Google than we ever have before!”
“When we started the project, we felt 100% confident in working with Katlyn. Since wrapping up our website project, we’re even more confident in her since we have been seeing results!”
— Tyler and Lauren Joas, Owners
It’s time for your website to do more.
I love collaborating with growth-minded, badass contractors on building high-converting Squarespace websites that take your business to the next level. Fill out an application to get the process started — I can’t wait to hear from you!