Get Conversions, Not Just Traffic!
Many companies focus on attracting more traffic to their website without considering the conversion rate. They see all of the visitors their website is getting, but wonder why people aren't calling, submitting contact forms, or buying anything.
This is because they may have failed to optimize their site for conversions and generating leads.
It’s easy to get hung up on how many people are visiting your website. But those visits don’t matter if it’s not making you money! Let’s explore some reasons why people may be visiting your site but not buying!
Bad User Experience
Every single person who lands on your website is a potential customer. But just because a person visited your website doesn't mean they will pay you for your services.
It is critical to have an optimized user experience and design so visitors can easily find what they need on your website. There are actual strategies web developers use to build websites to convert.
The non-techy version of what I just said? Web developers are pros at making your website make you money!
With the right placement of buttons, effective content writing, giving users clear direction through your site, and other strategies, your website can be turned into a money-making machine for your business.
Don't expect everyone who visits your website to become a customer unless it is designed and communicates your company’s message the right way through clear and effective website design.
It’s Hard To Contact You
Your website is the main thing customers interact with when they are looking for your product or service. That’s why it is SO important to make contacting you quick and simple!
If your phone number is hard to find, the contact form is requesting too much information, they can’t read text on the page, or if your site loads slowly, you can prepare for that website visitor to ditch your site and go to a competitor.
Hiring a website designer once per year to perform a website audit can be incredibly beneficial in finding these small, yet critical, flaws in order to help your website convert more visitors into paying customers!
You Aren’t Providing Real Value
You need to set yourself apart from your competitors.
Why should this website visitor choose your business over your competition?
You want to make it clear what you do, why you do what you do, and how you’re better than “XYZ Company” down the street (in a non-douchey way of course).
Make people really want to work with you. Whether that’s including customer testimonials, offering discounts, or displaying awards, certificates, or proof of your many years of experience — you have to set yourself apart.
Another way to provide value is putting out consistent blog posts or articles related to your field. What are some things your clients should know or look out for? What are common costs for working on certain projects? The more valuable information you can provide the consumer, the more they will grow to trust and respect you, turning website visitors into loyal, repeat customers!
Your website should work for you, not the other way around!
Turn your website into a money making machine!
If your website isn't generating any revenue for your business, then it may be time for a change! Book a consultation with our Vancouver website design company today to learn more about how we can help.
