Dean Lindsey Construction
WEBSITE DESIGN | SEARCH ENGINE OPTIMIZATION
Dean Lindsey Construction went from not knowing where their next job was coming from, to being booked out for the entire year!
The Company
Dean Lindsey Construction has been providing the Willamette Valley in Oregon with quality pole barn construction for over two decades.
When I met Dean, he had no website…no Google My Business profile…no real online presence at all. And while he had been in the business for decades, he didn’t always know where his next job was coming from.
He had a Facebook page, printed some ads in the local paper, and a good amount of word-of-mouth referrals, but he knew he needed to do more to grow his business.
His wife and friends convinced him to take the next step and get a website up, but he was skeptical and didn’t know where to start. Dean was introduced to me through a mutual friend, and he put his trust in me to help him out.
How it all started…
When I met Dean, he had no website…no Google My Business profile…no real online presence at all. And while he had been in the business for decades, he didn’t always know where his next job was coming from.
He had a Facebook page, printed some ads in the local paper, and a good amount of word-of-mouth referrals, but he knew he needed to do more to grow his business.
His wife and friends convinced him to take the next step and get a website up, but he was skeptical and didn’t know where to start. Dean was introduced to me through a mutual friend, and he put his trust in me to help him out.
Together, Dean and I put together a website and marketing strategy, including what cities he wanted to be found online when people searched for pole barn construction. After some market research and analysis on the competitors in his area, we put together a plan and estimated timeline for seeing real results for his business.
Our website strategy included…
Minimalistic, easy-to navigate website
Thorough contact form to collect necessary information to quote projects
Building a portfolio of work to show his versatility in the types of structures he builds
Onsite search engine optimization with his target keywords
Monthly offsite search engine optimization (SEO)
The Results —
After just 3 months*, Dean’s website was ranked #1 in a nearby city →
Once his site hit #1, Dean started getting a ton of calls and emails from paying clients ready to book his services. People were finding his website when they searched for “pole barn construction” on Google.
In just a few short months, Dean went from a referral here or there, to regular phone calls and inquiries.
*Please note — depending on population size, competition, and other factors, time frame of results will vary.
DLC’s Google ranking moving on up from March 2020 (website launch) to March 2022
Dean Lindsey Construction ranked #1 on Google in his area
And that SEO snowball kept rollin’…
Business picked up so much, Dean has hired two employees (and is actively looking to add more to the team).
After our first three months working together, Dean could see the results and the massive impact it had on his business. And not only that, but he had peace knowing he was having regular work coming in.
He went from not knowing where his next job was coming from, to being COMPLETELY booked out for the year.
He was actually having to turn jobs away because he didn’t have the team he needed to take on multiple projects at that point and scale.
I’ll never forget how he came up to me a couple of months after. He was so elated he said…
“I can’t even pick up the phone, I’m so swamped and I’m booked out.”
Not a bad problem to have if you ask me!
"Within a few short months of our website launch and SEO, we were already outranking our #1 competitor. We highly recommend her for building effective websites for any business."
— Dean and Angela Lindsey, Dean Lindsey Construction
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